Blockbusters Aren’t Just for Hollywood Anymore.
For years, Fathom Events has been transforming sports, concerts and performing arts into theater blockbusters. The Black Eyed Peas, the Ultimate Fighting Championships and the Metropolitan Opera have all used Fathom’s theater network to reach new audiences and put their brands and productions on the big screen for nationwide audiences. Now we’re using our unique capabilities to create new stars – the stars of business.
Communicate Your Business Message on the Big Screen.
Fathom Business Events can take your live or pre-recorded content and simultaneously broadcast it to theaters across the country. You can also host a single location cinema event or take your show on the road. The Fathom network includes more than 1,400 AMC, Cinemark and Regal movie theaters, and more than 600 of these locations are equipped with live satellite technology, enabling you to conduct live events to audiences coast-to-coast. With more than 170 Designated Market Areas® (49 of the top 50) and over 17,000 screens, you can reach target audiences wherever they are located.
Fathom will even help you select the best theaters for your event and arrange on-site help at each theater to welcome fans and hand out goodie bags. Got an idea? Let us know and we’ll work with you to customize your dream event.
Cinema Events are Ideal for:
• Live satellite broadcasts
• Company-wide addresses
• Product and brand launches
• Appreciation events
• Training events and seminars
• Lead generation events
How it works
Your live or pre-recorded content is broadcast to targeted theaters in our network, which includes over 1,400 AMC, Regal, Cinemark and other affiliate theaters nationwide. You can use as many or as few theaters as you’d like to reach your target audience. NCM Fathom can even help you map your key locations against our theater footprint to help you select your event locations.
In addition to the on-screen event, Fathom Business Events can arrange on-site help for you at each theater to assist guests with registration, hand out goodie bags, and such. We even provide catering from our select partners, which include Einstein’s and Aramark.
Even better, Fathom can arrange brand saturation in the theater allowing you to create an all-encompassing brand experience with signage, decoration, stands and personnel in theater lobbies and halls.
Now, only one question remains: How will you use a Fathom Business Events to thrill your clients’ audiences?
Live satellite broadcasts
Companies looking for an innovative approach to communicating with a distributed nationwide audience now have a way to reach their people using the power of a live satellite cinema broadcast. Never in your wildest dreams did you think you could communicate with your sales channels, your employees or customers with this level of consistency and immediacy. No need for your people to travel to you, save time and budget resources and bring your message to your audience using NCM Fathom’s live satellite cinema network. It goes without saying; you will be among the most technology-forward companies using this innovative approach to communicating with your team.
Papa John’s used a live satellite broadcast to communicate with franchisees important company information and to launch their summer sales promotion to the sales channel. Not only did the program lift sales revenue, but it left franchisees motivated. Learn how a live satellite broadcast can solve your company’s communications challenges.
Company-wide addresses
With 40-foot tall screens and the ability to broadcast your live or pre-recorded message, the big screen offers the most exciting way to deliver your company’s most important communication in the biggest possible way. Make your next mission-critical corporate message one that is remembered, one that inspires and one that motivates. There simply isn’t a better canvas to tell your story!
Wienerschnitzel took their company-wide/all hands meeting to the next level hosting “The Big Wiener Rally” a motivating company-wide meeting to inspire their team and rollout key sales initiatives. This is one story not to be missed.
Product and brand launches
Bring products, brands, and initiatives to audiences in more than 1,400 theatres nationwide. Just imagine your product larger than life on the same canvas that launched successful Hollywood brands for more than 100 years. After seeing your brand on a 40 foot screen, nothing else compares.
HP is a smart brand. They launched their TouchSmart suite of new printer products using an integrated approach that combined big screen product launch events with an on-screen promotional media plan. The results...a touching, and not to mention, engaging brand experience. Read the case study.
Appreciation events
Thank your customers and motivate employees with movie events that feature a Hollywood blockbuster movie. You’ll put your brand in the spotlight and give your attendees with an unforgettable experience. Read this article to learn how to craft a movie event to motivate your team. [http://www.salesandmarketing.com/article/sales-cinema-how-craft-movie-event-your-sales-team]
Aston Martin hosted a customer / super fan appreciation movie event featuring the latest James Bond film featuring their automobile. You should have seen the parking lot! The best part was that their event accomplished their goal - attendees left the event and headed to the dealership for a test drive. Read the Case Study.
Training events and seminars
The cinema truly is the optimum training environment. With the emphasis on your training material, there isn’t a bad seat in the house. And, you can’t beat the retention of your message with your audience. There is just something about putting your content on a 40-ft screen that makes it really sink in and memorable.
Microsoft uses the cinema as their venue of choice for road show training events and even saved more than a $1 million dollars in the first year alone. How’s that for ROI. Think you’d like that level of ROI from your next event, then this case study is a must read.
Lead generation events
Harness the power of the cinema for your next lead gen event and leave your top prospects in awe of your brand. Plus, if your brand has never been on the silver screen before, get ready to catapult your brand to Hollywood stardom. Your product demos look even better on our massive screens. It is the best place to really show off your product and compel your buyer to action.
Ritz Carlton used the cinema to drive awareness for properties and to reach a high-level executive demographic. The theater gave attendees an unparalleled brand experience for these top prospects.